Harley-Davidson brought low by tariffs and demographics

Motorcycle-maintenance plan A TOUR OF the modernist building of the Harley-Davidson museum in Milwaukee helps to explain why the midwestern maker of motorcycles has iconic status, but also why it is struggling. Nearly all the visitors are white, middle-aged men, some clad in leather and heavily tattooed, others dressed conservatively. Harley is the quintessential baby-boomer brand but its customers are slowing down. The firm has been losing sales at home for eight consecutive quarters with the l...